Thursday, 3 September 2026 | 10:00 - 10:40
The importance of building brand trust in the age of AI, regulation and digital transformation
Location:Level 5 corner bar
- Sourcing
- Data
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Trust as the foundation for AI adoption and digital transformation.
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Building trust with both human and machine audiences as AI increasingly shapes discovery, research and purchasing decisions.
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How trusted brands win customers, attract investment and drive growth in a rapidly changing market.
2 speakers
Group Director, Business Marketing - Markets
LSEG
Founder and CEO
Firebrand Research